CFP HICSS 59: Social Media Influencers and Influencing Minitrack

[Samira Farivar]

Dear colleagues,

We are pleased to invite you to submit your papers to the mini track, "Social Media Influencers and Influencing", as part of the Digital and Social Media track at the Hawaii International Conference on System Sciences 59 (HICSS-59). The conference will be held at the Hyatt Regency Maui Resort, Maui, Hawaii, from January 6-9, 2026.

Deadline for submissions: June 15, 2025

https://hicss.hawaii.edu/tracks-59/digital-and-social-media/#social-media-influencers-and-influencing-minitrack

Minitrack Description:

In the digital age, social media influencers have emerged as powerful players in shaping public opinion and driving consumer behavior. They engage millions of followers through platforms like Instagram, TikTok, and YouTube, promoting products, services, and lifestyles. This call for papers invites research exploring the impact and influence of social media influencers across various societal dimensions. In addition to traditional human influencers, this call also seeks studies on the rise of virtual influencers—digital avatars created to engage audiences and endorse products and brands.

The landscape of influencer marketing is rapidly evolving with the advent of artificial intelligence (AI), augmented reality (AR), and blockchain-based social commerce. AI-driven influencers and algorithmic content curation are reshaping engagement dynamics, while concerns around influencer-driven misinformation, deepfake-generated endorsements, and ethical sustainability continue to grow. Technological advancements present both challenges and opportunities in influencer marketing, making this minitrack a timely venue for cutting-edge research.
>From questions of ethics and accountability in influencer marketing to the role of influencers in shaping cultural norms and values, there is a growing need to understand the broader implications of this phenomenon. The influence of social media influencers can be both positive and negative, and it is important to examine both the benefits and the potential drawbacks of influencer marketing. Virtual influencers, in particular, introduce unique challenges, including the blurring of reality and digital fabrication, as well as the ethical considerations surrounding the use of AI-generated personas. As influencer marketing continues to expand, it is crucial to assess its impact on consumers, businesses, and society as a whole. We encourage submissions that bring together interdisciplinary perspectives and innovative research methods to advance our understanding on this dynamic and evolving field.

Topics of Interest includes:


  *   The role of social media influencers in marketing and advertising
  *   The impact of social media influencers on consumer behavior
  *   Ethics, transparency, and accountability in influencer marketing
  *   The relationship between social media influencers and traditional media
  *   The influence of influencers on politics, public opinion, and social movements
  *   Virtual influencers: their impact on consumer behavior and the advertising industry
  *   Ethics concerns surrounding virtual influencers and AI-generated personas
  *   The dark side of influencer culture
  *   Well-being of influencers and followers
  *   Compensatory consumption and social media influencers
  *   AI-driven influencers, algorithmic content curation, and engagement manipulation
  *   Influencer marketing and generative AI content
  *   Influencer-driven misinformation, disinformation, and its societal impact
  *   Influencers and sustainability marketing: ethical consumption vs. greenwashing

Important Dates:

  *   June 15, 2025, 11:59 pm (HST): Manuscript submission deadline
  *   August 17, 2025, 11:59 pm (HST): Notification of acceptance/rejection
  *   September 22, 2025, 11:59 pm (HST): Submission of final manuscript for proceeding publication
  *   October 1, 2025, 11:59 pm (HST): Registration deadline (at least one author must register)

For more information, please visit the HICSS website: https://hicss.hawaii.edu<https://hicss.hawaii.edu/>

Minitrack Co-Chairs:

Samira Farivar
Carleton University
samira.farivar at carleton.ca

Fang Wang
Wilfrid Laurier University
fwang at wlu.ca

If you have any questions, please feel free to reach out to us. We look forward to your submissions and hope to see you in Maui!


———
Samira Farivar, PhD
Assistant Professor, Information Systems & Business Analytics
Sprott School of Business, Carleton University
1125 Colonel by Dr., Ottawa, ON K1S 5B6
T 613.520.2600 x2383

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